training subjects​​

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• The Art of Marketing-Focused Sales

In football, if the midfield is weak, the striker cannot score. Marketing is the locomotive of a brand. For sustainable sales, all business development and sales processes must be carried out with marketing awareness and vision. The secret to success in business life is guiding and holistic marketing.

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• Global B2B Marketing Art

60% of global trade is in the B2B sector. However, only 7% of marketing resources discuss B2B. In the B2B space, marketing should be as artistic and strategic as it is in B2C. Most B2B companies fail to succeed due to the lack of this perspective.

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• The Chemistry of Buying

Persuasion is the output of marketing processes. Creating brand awareness in the target audience, generating interest and desire for the brand, and then ensuring continuous sales is only possible by triggering buying chemicals in the customer. This can only be achieved through marketing touchpoints.

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• Beyond Marketing, Strategies That Intersect with Life

Marketing is the art of getting the target audience to act in a desired direction. It’s present everywhere in life. Whether it's getting a job, winning over a girl, or convincing your father to buy you a toy—these are all marketing moves that are much easier to achieve. Any institution or individual with marketing awareness reaches happiness much more easily.

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• Global Sales from Where You Sit

The world is big, but in reality, it's very small. Do you realize that? There are millions of potential customers for your products in every corner of the world. If we could reach them, trigger buying chemicals in them... convert awareness into interest, interest into desire, and desire into sales... Wouldn’t you want to experience the pleasure of selling to the whole world from where you sit with strategic business development?

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• Marketing Attack with All the P’s

In Kotler’s time, a very effective system was developed—the 4 P’s of marketing. Most of the time, the 4 P’s are just theoretical knowledge, but when applied strategically, holistically, and cleverly, they are the most effective system to lead a brand to success.

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• The Mexican Standoff in the Business World

You’re probably familiar with the Mexican standoff. Everyone has guns pointed at each other. We often face the Mexican standoff in the business world as well. Brands that fail to differentiate and stagnate cannot realize their potential. Just like in the movies, only heroes can break the Mexican standoff. The hero here is visionary marketing.

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• Differentiating in the Wild World of Marketing

Every brand works hard to send a strong message, to be known and preferred. However, in the wild world of marketing, standing out from everyone else is only possible through differentiation. This is where the fine touches of the art of marketing come into play.

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• The Art of Breaking the Shell of Anatolian Tigers

Many Anatolian Tigers, who are extremely successful in production, R&D, and sales, unfortunately, can only grow to a certain point. They are not aware that the most important need for breaking the shell and moving to the next level is a marketing mindset. McDonald’s was once the Anatolian Tiger of its region. If it is to write a success story like "Turkish Manti, American Hamburger," it can only happen with the power of marketing.

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• The Art of Self-Marketing

What is the most important brand in the world? It’s you. So, what are you doing to increase your brand value? Just like products, creating value in people can only be achieved by differentiation and scarcity in the market. With a strategic marketing vision, you can become highly valuable.