Marketing is the art of influencing the target audience to take action in the desired direction. It is subtly present in every aspect of life. Brands with marketing awareness reach success much more easily.

 

Successful marketing must have the 3 P’s and 3 S’s: Strategic, Artistic, Simple + Creative, Innovative, Guiding.

 

There are two main goals of marketing: 1. To make the brand desirable to a broad audience. 2. To maximize the brand's value in case it is sold tomorrow.

 

The most important brand in the world is the individual. Everyone should do the most important marketing work for themselves.

Sales is not a goal, it's a result. Marketing creates an environment where sales become inevitable.​

 

Marketing takes power from individuals and gives it to the brand.

 

Sales is about selling to the customers entering the store, while marketing is about bringing customers from all over the world into that store.

 

For a brand to succeed, it must differentiate itself from the crowd. Whether through the product, price, distribution, or communication, it needs to stand out.

 

Even in the most industrial products, the primary motivation for purchasing is emotion. Marketing should primarily appeal to emotion.

 

Marketing is everywhere in life. The sale of a watch or a child asking their father for a tablet is also part of marketing.

 

The most basic common trait of successful people is foresight. Strong foresight requires reading a lot of content.

 

The most effective communication in marketing is storytelling, analogy, and visualization. It's about showing the target customer a movie.

 

The departments that determine the future of a company are R&D, Human Resources, and Marketing. These fields are not operational but futuristic.

 

It is the total of the sacrifices you make to acquire the brand. The reward is not only money; it can also be time and effort.

 

It’s not how the product is, but how the brand is perceived that matters. Marketing determines this perception.

 

The most effective advertisement is done by the marketer with the customer, and it is free. A satisfied customer brings in new customers from where they sit.

 

You must know your competitors and target customers very well. The path to survival in the Ottoman Palace was this marketing awareness.

 

Selling is wrong; you must be the customer's buying consultant.